As part of the Digital Idea offerings, the Indian telecom operator will offer 3 entertainment apps –Idea Music Lounge, Idea Movie Club and Idea Game Spark — for its over 1.5 crore customers in the circle.
Idea Cellular, which is the largest mobile service provider in UP West, has also launched 4G services in Agra.
“Over the last one year, Idea has more than doubled its mobile broadband network on 4G / 3G platform, and now covers over 50 percent of India’s population,” said Rajat Mukarji, chief corporate affairs officer of Idea Cellular.
Idea Cellular its mobile broadband data services are currently available to nearly 500 million Indians across nearly 100,000 towns and villages.
“Idea is the No. 1 operator in UP West circle with a strong hold in market share, network coverage, distribution and customer service. Starting with the main town of Agra, Idea 4G services will be rapidly expanded to cover 25 key towns by March end,” said Naozer Aibara, chief operating officer – UP West, Idea Cellular.