Idea Cellular announced the launch of 4G services in Jammu & Kashmir circle today.
The service is expected to cover 10 towns by month end. By June 2017, the company plans to expand the services to 20 towns.
Idea also unveiled Digital Idea, a suite of digital applications for the on-the-move consumers of J&K Circle.
As part of the Digital Idea offerings, the company will offer a suite of 3 entertainment apps – Idea Music Lounge, Idea Movie Club and Idea Game Spark for its over 8.9 lakh customers in J&K circle.
Announcing the launch, Rajat Mukarji, chief corporate affairs officer, Idea Cellular, said, “Idea has consistently invested in expansion of the network to become a pan-India wireless broadband operator, readying our 200 million customers for the Digital era. Over the last one year, Idea has more than doubled its mobile broadband network on 4G/3G platform, which now covers over 50% of India’s population.”
Idea’s mobile broadband data services are currently available to nearly 500 million Indians across nearly 100,000 towns and villages.
