In-flight WiFi revenues to cross $1.5 billion in 2015

the past year there has been significant growth in both the usage rates of
in-flight broadband and number of planes deployed. With new providers now
entering the market, growth is sure to continue in the coming year.

what has been a US-centric market began to see an expansion of borders with
deployments in Europe growing over the past year and new activity in the Middle
East. In-flight Wi-Fi revenues will surpass the $1.5 billion mark in 2015,
according to In-Stat.

rates have increased significantly, moving from an average of 4 percent in 2010
up to 7 percent in 2011.

in international markets in-flight broadband is just entering the competitive
differentiator stage, In-Stat believes it will rapidly transition to a
competitive requirement in these markets as it did in the US.

smartphones and tablets are now the predominant devices, in terms of percent of

broadband providers are beginning to introduce new revenue opportunities,
including additional passenger services (video and voice) and operational

airlines initially viewed in-flight broadband as a competitive differentiator,
it is now simply viewed in the US market as a competitive requirement,” said
Amy Cravens, senior analyst at In-Stat.

future of in-flight Wi-Fi will be less about convincing airlines of the merit
and more about leveraging the network to provide a broader breadth of services.
As in the hotspot market, Wi-Fi access is likely to become a commodity in the
in-flight market, with the revenue opportunity resting on the services and
features, not the connection,” Cravens added.

By Team
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