Despite representing only a small portion of the total
pay-TV market, IPTV services have had a significant impact on the market,
forcing change across the entire ecosystem of video delivery, according to
Although most IPTV operators continue to focus on
customer acquisition by offering similar services as their competition, IPTV
services are entering their next phase as operators move beyond basic video
offerings and begin providing consumers a highly personalized, highly
integrated and portable on-demand viewing experience.
Multi-screen viewing, interactive applications and social
networking are some of the services expected to be implemented over the next
year. Although telco operators have led with innovation using IP video,
satellite and cable operators are quickly leveraging broadband infrastructure
to offer similar services.
It will be important for IPTV operators to watch the
competition closely to determine the direction of this market,” said
Teresa Mastrangelo, directing analyst, video at Infonetics Research.
By 2012, 63 percent of IPTV service providers interviewed
plan to support multi-screen viewing across PCs, tablets, and smartphones.
The 2 most widely-deployed IPTV applications now and next
year are widgets, such as for weather and traffic updates, and caller ID on the
About half of the surveyed IP television operators plan
to offer targeted or interactive advertising by 2012.
IPTV operators continue to approach social networking for
TV cautiously, with only 26 percent offering it now, growing to 41 percent by
2012; among those that do, Facebook and Twitter are most popular.
By Telecomlead.com Team