Telecom Lead America: The number of mobile users accessing the Internet in the U.S. will increase from 174 million in 2012 to 265 million in 2016.
In the U.S., the number of people accessing the Internet through PCs will shrink from 240 million consumers in 2012 to 225 million in 2016.
In 2015, for the first time ever, there will be more U.S. consumers accessing the Internet through mobile devices than through PCs.
“In the consumer world, mobile Internet usage is already beginning to displace PC usage, and the United States is leading this trend,” said Karsten Weide, program vice president, Media & Entertainment at IDC. “There has been much talk about how the future of the Internet will be mobile first and PC second. In the United States, that future is now.”
Online PC activities will also be impacted as consumers take their usage mobile. IDC expects that the share of users accessing social networks such as Facebook on their PCs will decline from 66 percent in 2012 to 52 percent in 2016.
Worldwide mobile advertising will almost quintuple from $6 billion in 2011 to $28.8 billion in 2016
Worldwide business-to-consumer (B2C) m-commerce spending will grow six fold between 2011 and 2016, reaching $223 billion at the end of the forecast period.