Telecom network operator Reliance Jio on Friday unveiled its logo and first hoardings for its 4G smart devices under the brand name LYF, ahead of the Amravati Marathon that it is sponsoring in Vijayawada.

The marathon is to be kicked-off by Andhra Pradesh Chief Minister N. Chandrababu Naidu on Sunday.

The pictures of the hoarding — up on 100 pole-kiosks lined up for the marathon — were posted withA12 special Telegu emojis and were also made available on Twitter handle @JioAmaravati and Twitter hashtag #JioAmaravati. This apart, the ‘Jio’ logo has been displayed at every important building at the sprawling 500-acre Reliance Corporate Park in Nhavi Mumbai.

The handsets under the brand name LYF — which actually does not translate into anything specific and is a marketing move — are thus far available only to Reliance Industries (RIL) employees.

These were on sale after the beta launch by actor Shah Rukh Khan, music composer A.R. Rahman, who performed for over 100,000 of the company’s RIL staff gathered in a corporate town hall in over 1,050 locations across India.

The LYF sets are dual-SIM and support both the company’s as well as a third-party network, officials said.

The employees are also being offered a special Wi-Fi devices, delivering up to 50-70 Mbps of speed and capable of connecting to 10 parallel devices at the same time, IANS reported.

Reliance Jio Infocomm is making an investment of $20 billion for the nationwide roll out of 4G services in India. The commercial launch of Jio 4G is expected during the second quarter of 2016. Reliance Jio received the BWA license in 2011.

The Mukesh Ambani-promoted Reliance Jio will compete with Sunil Mittal promoted Bharti Airtel in the 4G market place. Both Vodafone Indi and Idea Cellular are also eyeing a market share. Reliance Jio is aiming for 100 million 4G user base in 2016-17. Its own smartphone with 4G connection is one of the marketing strategies of Reliance Jio to woo customers.

With inputs from IANS