Telecom operator Sprint on Thursday announced new pricing for its Unlimited Freedom plan and the removal of other plans.
Sprint said its latest unlimited plan is still 50 percent cheaper than Verizon and AT&T unlimited plans. AT&T on Wednesday announced free HBO part of its data plans. T-Mobile has the second best unlimited plan in the US wireless market.
Sprint is offering 1st line for $50 against $80 from Verizon, $90 from AT&T and $70 from T-Mobile.
Sprint’s two lines will cost $80 against $140 from Verizon, $145 from AT&T and $100 from T-Mobile.
The three line package from Sprint will cost $100 against $160 from Verizon, $165 from AT&T and $140 from T-Mobile.
The price of 4 line unlimited plan is $180 from Verizon, $185 from AT&T and $160 from T-Mobile against Sprint’s $120 per month.
Sprint Unlimited Freedom offers unlimited data, talk and text for $50 per month for the first line, while the next two lines will cost $40 per month per line and the price for four lines will be $30 per month per line.
Sprint is offering unlimited plans for $30 per line for a family of four as compared to Verizon at $45 per month per line for a family of four. If customers switch from Verizon, they can save $720 in the first year with Sprint.
Sprint has more than 160MHz of 2.5GHz spectrum in the top 100 U.S. markets to cater to the mobile data demands.
“More than 90 percent of our customers are already choosing Unlimited,” said Roger Sole, chief marketing officer at Sprint. “During the past few months, we’ve seen other national wireless carriers offer unlimited plans, but their offers don’t match the value we provide.”
Sprint is stopping its previous Unlimited promotion tonight. The SoftBank owned telecom operator is also retiring its “50 percent off” plan that was launched in 2015.
“Sprint has been the only mobile operator in the U.S. sticking to unlimited data plans for customers all these years,” said Harry Wang, senior research director-Parks Associates.