T-Mobile’s free mobile data offer is misleading: Poland regulator

Poland regulator UOKiK has accused T-Mobile Polska of misleading advertising relating to a free mobile data offer, with the company potentially facing a fine of 10 percent of annual revenue, Reuters news report said.
T-Mobile AustriaUOKiK said on Monday that T-Mobile Polska’s slogan 1200 GB free for a year was misleading as 100 GB Internet packages are granted each month, for a maximum of 12 months, as long as the consumer renews the offer periodically at a cost of at least 35 zlotys ($7.99).

After reading the advertisement, the consumer should have a general, but realistic, idea of ​​the presented offer, Tomasz Chrostny, the head of UOKiK, said in a statement.

“The T-Mobile promotional slogan may suggest receiving a one-time data package of 1200 GB, and not a dozen or so smaller packages, provided that the fee is paid periodically.”

The number of T Mobile Polska’s customers amounted to 12.3 million at the end of Q3 2022 – up 214 thousand in comparison to the previous quarter and 896,000 year-on-year. T‑Mobile Polska’s postpaid customer base reached 61 thousand (up 3.4 percent year-on-year).

T‑Mobile achieved a 3.8 percent year-on-year increase in revenue to PLN 1.67 billion.

T‑Mobile Polska’s data traffic rose 40 percent year-on-year T‑Mobile Polska upgraded around 400 of its base stations, and also increased the number of stations connected to the network via fibre optic lines.