TRACE, a media brand specialized in music and sports
celebrities content, is strengthening its relationship with Eutelsat
Communications via a five-year contract for capacity and uplinking services on
the EUROBIRD 9A satellite.
The new deal gives TRACE an exceptional footprint to broadcast
across Europe and the Middle East its three high definition thematic networks,
TRACE Urban HD, TRACE Tropical HD and the recently-launched TRACE Sports HD.
As part of the agreement with Eutelsat, its Skylogic
affiliate is uplinking the three channels from its teleport in Turin (Italy).
Satellite delivery of the three channels via EUROBIRD 9A
will enable TRACE to reach multiple European and Middle East cable, DSL, mobile
and DTH platforms, including Eutelsat’s KabelKiosk digital cable platform which
last month enriched its HD portfolio of channels with TRACE’s HD content.
Eutelsat has been an exceptional satellite partner since the launch of the first TRACE channel
in 2003. By October this year, TRACE will have a total of nine
channel feeds broadcasting via Eutelsat satellites to a vast
audience across Europe, the Middle East and Africa,” said Olivier
Laouchez, founder, chairman and CEO of TRACE.
Over 90 percent of our channel content is already
in native HD and this new agreement will help us to
significantly enhance viewer experience. Before HD, our viewers
were just watching music videos. With HD, they are now IN the videos.
We have the same great visual feeling with TRACE Sports HD, our new Sports
Celebrities channel that delivers a total immersionin the lives of
champions,” Laouchez added.
“Eutelsat has been a pioneering HD satellite
solutions provider since HD went mainstream, and today our satellites
broadcast over 220 HD channels. We are delighted to deepen
our longstanding partnership with TRACE through a new
contract to broadcast their growing stable of HD content. This
agreement further demonstrates our commitment to
supporting creativity and innovation in our core satellite
television business,” said Andrew Wallace, chief commercial officer,
By Telecomlead.com Team