Turkcell in association with telecom network vendor Ericsson provided live mobile HD broadcast-quality at Istanbul basketball derby between Fenerbahce and Galatasaray Odeabank.

Turkcell and Ericsson have demonstrated the first immersive live HD mobile experience using LTE Broadcast over Turkcell’s LTE network.

Mobile subscribers who attended to the event experienced the impact of LTE Broadcast, through the delivery of broadcast-quality video over LTE networks.

The partnership with Ericsson enables Turkcell LTE subscribers, to drive the utilization of LTE Broadcast and meet rising expectations for high quality mobile video. This live demonstration was part of Turkcell’s investment in Ericsson’s LTE Broadcast solution.

Ilker Kuruoz, chief technology officer of Turkcell, said: “To be able to offer LTE broadcast experience, operators have to establish dedicated spectrum and make sure that this does not influence LTE/ VoLTE communication in any way.”

Ericsson’s LTE Broadcast solution replaces unicast content delivery with a single-frequency network broadcast mode to deliver content concurrently to devices.

Ericsson said LTE Broadcast combines Evolved Multimedia Broadcast Multicast Services (eMBMS) with HEVC compression technology and MPEG-DASH to increase the efficiency and responsiveness of delivering video to consumers when, and how they demand it. LTE Broadcast can be used in live streaming, as well as most popular types of media delivery including OTT.