Smartphone consumers are looking for HD voice and video calling services over LTE and Wi-Fi, said a research by Alcatel-Lucent.
Alcatel-Lucent released the telecom analysis report after conducting a study of 5,500 smartphone owners in the U.S., the U.K., Japan and Brazil.
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More than 30 percent of U.S. consumers expect that the ability to experience VoLTE-enabled high-definition voice will lead them to make more or longer calls.
Around half of consumers surveyed in the U.S. and U.K. and 80 percent of those surveyed in Brazil expect to use video calling more over the next five years.
More than 60 percent of smartphone consumers in U.S., U.K. and Brazil are interested in using video calls to interact with enterprises.
Between 78 percent and 97 percent of respondents said they will use Wi-Fi calling if offered by their service provider. Addressing areas of poor coverage is the primary motivator in the U.S., the U.K. and Brazil while saving minutes in the voice plan is the main driver in Japan.
More than 60 percent of U.S., U.K. and Japanese smartphone user are willing to pay for machine-triggered communication services, with that percentage rising even higher in Brazil.
Josh Aroner, vice president of IP Platforms, Alcatel-Lucent, said: “Smartphone owners today know what they want in terms of apps and services and this report helps service providers cut through the clutter, identify opportunities for differentiation from over-the-top players, and recognize real business benefits.”