Vi, India’s leading telecom operator, announced the launch of its Ad-Tech platform – Vi Ads  – an AI/ML driven Adtech platform for marketers.

Vi Ads, the programmatic media buying platform, will enable marketers to engage with the operator’s over 243 million subscribers through multiple channels like Vi owned digital media- Vi App, Vi Movies & TV App, and traditional channels like SMS, IVR calls.

Vi Ads will offer a self-serve interface enabling marketers with control of their campaigns from campaign set up, tracking campaign performance to driving campaign insights. Since Vi Ads is built to achieve full funnel campaign objective, it caters to advertisers looking to drive reach, generate leads or drive sales.

“The combination of advanced features and ease of execution will appeal to large agencies and SMEs alike,” Avneesh Khosla, CMO, Vi said.