What Indian telecoms can learn from T-Mobile free video plan?

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Indian telecom network operators need to learn a lot from free video plan from T-Mobile US, the third largest wireless operator in the U.S.

T-Mobile is offering free mobile video at a time when Indian telecoms are struggling to offer high quality video services to its 900 million subscribers.
India’s mobile networks struggling with mobile video traffic explosion
For Indian telecoms such as Bharti Airtel, Idea Cellular, Vodafone India, Reliance Communications, BSNL, Tata Docomo, Aircel and Telenor, video is an important tool to make additional revenue from its mobile data business.

T-Mobile is tapping the huge demand for mobile entertainment among Americans. India is also well known for entertainment content. T-Mobile says customers are using nearly two-and-a-half times more of their wireless data for mobile video in the last two years. According to forecasts, mobile video usage is poised to surge more than 400 percent by 2020.

Starting this Sunday, video streams will be free at T-Mobile for subscribers of HBO, Hulu, Netflix, SHOWTIME, Sling TV, STARZ, WatchESPN and more without ever burning up customers’ high-speed data. It’s available to all current and new Simple Choice customers on qualifying plans — at no extra cost.

In addition, the company’s revised Simple Choice plan will give you doubling the data at every level. While families can now get twice as much high-speed data as before on 4G LTE network that covered 302 million Americans, said T-Mobile.

T-Mobile President and CEO John Legere declared today “Data Day” while announcing the free video movement called Binge On.

John Legere challenged both Verizon and AT&T to come up with compelling video plans saying: “The Duopoly is squeezing consumers with overage fees and over-buying.”

Both Verizon and AT&T recently admitted that video is a revenue booster for their top line. AT&T acquired DirecTV as part of this plan. Verizon is buying media companies like AOL to boost video streaming business.

T-Mobile will follow the strict net neutrality guidelines by adding any streaming video provider who meets the technical requirements. It’s free for video streaming providers to join. T-Mobile is including Verizon’s Go90 and AT&T’s DirecTV streaming services in Binge On.

Binge On — powered by new technology built in to T-Mobile’s network — optimizes video for mobile screens, minimizing data consumption while delivering DVD or better quality (e.g. 480p or better).

T-Mobile Simple Choice customers can watch up to three times more video from their data plan. The American wireless operator say this is a limited period plan. Third party content and subscription charges may apply.

Baburajan K
[email protected]