Dish Network has completed its $1.4 billion acquisition of Boost Mobile prepaid brand from T-Mobile – entering the retail wireless market, serving 9.3 million customers.
Erik Carlson, president and CEO of Dish Network, said: “This marks an important milestone in Dish’s evolution as a connectivity company. It positions us well as we continue to build out the first virtualized, standalone 5G network in America.”
The company will continue to utilize the Boost brand and unveiled the new Boost logo. John Swieringa, who serves as group president, retail wireless and COO, Dish Network, will lead Boost Mobile.
Boost Mobile also announced a new mobile plan taking on AT&T, Verizon and T-Mobile to strengthen its mobile subscriber base.
Boost’s new $hrink-It! plan, which starts at $45 for 15GB, reduces customers’ monthly rates by $5 after three on-time payments, and by an additional $5 after six total on-time payments.
Boost will offer a $35 10GB plan that includes unlimited talk and text. Consumers may sign up for either plan with their existing compatible device or by purchasing a new device from Boost.
Boost has begun, and will continue, to activate customers with a compatible device onto the new T-Mobile network, where customers will receive a stronger signal, faster speeds and more coverage.
In July 2019, Dish announced agreements with the DOJ and FCC as part of the merger between Sprint and T-Mobile.
Dish, a leading cable operator in the United States, will have access to the new T-Mobile network for seven years, including the ability to serve Dish customers between new T-Mobile’s network and Dish’s forthcoming standalone 5G network.