Verizon Communications and Snap will join hands to develop 5G augmented reality features at the wireless carrier’s labs.

Verizon, the No.1 U.S. wireless carrier, will pre-load the Snapchat app on select 5G smartphones under the deal.

Snap’s augmented reality features, including lenses that can overlay effects on pictures, have played a key role in its popularity among users.

Verizon and its U.S. rivals have embarked on an aggressive marketing push to get more customers to use their 5G networks, a technology that can offer 20-times faster data speeds than 4G long-term evolution (LTE) networks.

Since April, Verizon has launched 5G Ultra Wideband mobility service in 18 cities as well as 16 sporting and entertainment arenas across the country, and plans to expand to more than 30 cities by the end of this year.