Indian telecom operators have already started tapping India’s youth population. With 75 percent of its internet users under the age of 35, India has the youngest skewing online population among BRIC countries.
Smartphone vendors such as Samsung, Nokia, LG, Sony, BlackBerry, Apple, Micromax, Lava, Karbonn, etc. are fuelling the mobile data growth.
Smartphone growth is primarily driven by data usage among young population who are spending considerable time on blogging and social media sites.
According to ComScore, the Indian blogging audience grew 48 percent in the past year to 36 million visitors, while 26 percent of category traffic comes from mobile phones and tablets. 54 million internet users in India watched online videos on their computer, representing a 27-percent increase over the past year.
Global Internet growth is helping search engines like Yahoo. Yahoo CEO Marissa Mayer on Tuesday said: “In Q3, we launched new user experiences across many of our digital daily habits — Yahoo Screen, My Yahoo, Fantasy Sports, and more. Now with more than 800 million monthly users on Yahoo — up 20 percent over the past 15 months — we’re achieving meaningful increases in user engagement and traffic.”
Bharti Airtel, Vodafone and Idea Cellular have earlier said their Capex focus would be on expanding mobile Internet coverage and better customer experience in India. Out of this, both Vodafone and Airtel started their campaigns talking about the quality of their 2G and 3G networks across the country.
