Telecom operator BT said it would add more than 1,000 customer service jobs in UK as part of the company’s strategy to provide the best customer service in the UK.

BT aims to answer 100 percent of customer calls in UK and Ireland call centres by 2020. BT earlier faced customer issues because majority of its calls were handled by customer care agents in India.

BT will create the customer advisor roles across BT’s Consumer division in the UK and Ireland to provide personal support for customers.

BT has already created 1,100 jobs across the UK in the last year. BT Consumer will not use contract job and has created these new permanent positions across a number of locations including in Blackburn, Canterbury, Dundee, Sandwell, and South Shields.

Marc Allera, CEO of BT’s Consumer business, said: “We’re continuing to invest across the UK to give our customers the best connections, service, and experiences.”