Annual growth in consumer broadband Internet traffic will decline by 82 percent in 2018 – 2028, says Strategy Analytics.

“We see little evidence to suggest that a critical mass of consumers is likely to require more than 100-300 Mbps any time in the next 10 years,” Strategy Analytics Service Director Phil Kendall said.

There will be many reasons why service providers will need to offer higher headline rates, but the days of prioritizing investment in speeds and feeds are coming to an end, to be replaced by a need to focus on latency, reliability, and customer service as sources of differentiation.