Telecom Lead America: Microsoft’s Mediaroom IPTV platform leads the IPTV middleware market with 23 percent share as of mid-2012.
The growth of Microsoft is significant in the IPTV platform market which has many small and regional players.
IPTV households will grow from 80 million in 2012 to 117 million in 2017, with growth driven by Asia-Pacific.
ZTE and Huawei have major presence in China. They are strong in the market, based on growing IPTV platforms within China, notably those by China Telecom, which use different suppliers on a regional basis.
“There is a strong split in the IPTV middleware market between system integrators providing an entire solution and specialists in applications and customer experience,” said Sam Rosen, ABI Research practice director for TV & video.
ABI Research said there is a strong split in the IPTV middleware market between system integrators providing an entire solution and specialists in applications and customer experience.
With the exception of Cisco, which recently purchased NDS, the system integrator’s role in customer experience will likely to decline over the next few years. Instead, this role will be left to client-centric middleware companies with better user experience.
In addition to Microsoft, companies such as Viaccess-Orca (a subsidiary of France Telecom), Netgem, and others, all have a distinct philosophy on how to create an IPTV system.