Telecom Lead India: Broadcast digitization in India is likely to hit roadblock due to lack of availability of STBs for 38 cities in phase 2 of the cable digitization plan, said Sisir Pillai, chief strategy officer, DigiCable Network, at the Broadcast Digitization Summit organized by Telecom Lead in Mumbai.

Commenting on the upcoming trends in broadcasting, Pillai added that customers will be king as they will be able to get on-demand content anytime anywhere. Broadcasters need to devise strategies to make content more acceptable to the new generation of customers.

Sankaranarayana G, president & COO, Asianet Satellite Communications, who presented a keynote on the latest trends in Broadcast Digitization in India, said STB manufacturing in India will not be a viable option for Indian manufacturers because they are not in a position to compete with Chinese manufacturers in the current scenario.

Rohan Dhamija, co-head, India Practice, Analysys Mason, who delivered on the upcoming scenarios in broadcasting industry, predicted that disruptive technologies like OTT content delivery will change the dynamics of the Indian broadcasting market.

The summit, “Broadcast Digitization: Challenges and Opportunities” organized by Telecom Lead, India’s No.1 B2B portal on telecom industry, hosted some of the best talents in the industry who shared their views and opinions on the issues facing broadcast digitization in India.

Eminent personalities from the broadcasting industry including Subhashish Mazumdar, SVP – IndusInd Media &Communications, Hinduja Group; Sujata Dev, chairperson of AssoCham National council on the Media and Entertainment; Madan Mohan, TRAI advisor, Regional Office, Mumbai; M. S Thomas, DDG, Engineering, Doordarshan, Mumbai; and Rajiv Sharma, associate director – Telecom & Media, HSBC Securities and Capital Markets were at the panel: How Cable, DTH Players and TV Channels Can Monetize by Utilizing Customer Demands and Technologies.

More updates on Broadcast Digitization Summit coming soon…

The second phase of the event will be held in New Delhi on December 19.

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