BT Sport competition seeks innovative ideas for broadcast experience

BT Sport has launched Innovate 21, a competition seeking innovative ideas for new sports broadcast experiences from entrepreneurs, creatives and start-ups.
The competition will provide one lucky winner with the opportunity to be at the heart of BT Sport’s industry leading innovation. Entries open from today. The deadline for entries is on 31 July. Terms and conditions are available at

BT said Innovate 21 invites submissions for innovations spanning the entire sports broadcast chain, from production at events through to the viewer at home. BT Sport is looking to uncover innovative ideas from across the UK.

The winner will be receiving a potential six-figure opportunity to work with BT to develop their idea, technology or service for future use and could even see it become available to all BT Sport customers. They will also receive BT Group mobile and/or broadband connectivity for a period of 12 months at no cost.

The competition is backed by BT Sport presenters Brian O’Driscoll, Suzi Perry and Robbie Savage who will be part of a panel of experts in September at a special event to select the winning innovation, led by Jamie Hindhaugh, chief operating officer, BT Sport.

Those involved in identifying both a shortlist and winner include journalist and technology expert Lucy Hedges, Matt Stagg, director of mobile strategy, BT Sport, Christian Thrane, managing director, marketing, for BT’s consumer division and Andrew Mensah, leading social media influencer and presenter of BT Sport programing including What I Wore.

Finalists will be invited to present their proposals to the panel at the BT Sport studios in East London in September, before a winner is selected. The finalists will have access to Marc Allera, CEO, BT’s consumer division, to gain insight into innovation and technology from one of the leading FTSE 100 chief executives in the country.