Cisco in association with A+E Networks tested the Nielsen ID3 tagging to track viewing patterns for mobile screen services.
The added capability of Nielsen ID3 tagging will assist media companies, broadcasters and service providers to better track TV viewing patterns and ratings across multiple devices and derive better advertising potential, said Cisco in a statement.
Charles Stucki, vice president and general manager, Cloud and Headend Engineering, Cisco Service Provider Video Software and Solutions, said: “As usage of multiple screens and devices continue to grow, it is essential to be able to track the programming data and information transferring within the TV ecosystem.”
Cisco said it enhanced the D9036 broadcast encoder to deliver Nielsen ID3 tagging capability at scale. Cisco previously released this capability on its Videoscape AnyRes Live standard and high-definition software encoders.
A+E Networks is launching the Nielsen ID3 tagging technology to support viewer measurement capabilities on mobile screen platforms such as PCs, tablets and smartphones.
N-Screen lets consumers switch from watching the same program on their TV, tablet or smartphone, with software adapting the program to the various formats.
Don Jarvis, senior vice president of Global Engineering and Technology A&E Networks, said: “The generation and transmission of ID3 data will allow for better measurement.”