Dish TV will lead the pay-TV market in India during 2020-2025, supported by its reach in the DTH segment and focus on expansion of pay-TV services portfolio with higher quality localized content.
Dish TV recently added six new HD channels to its DTH platform targeting users from the Southern region.
The total pay-TV services revenue in India is expected to grow at an annual growth rate (CAGR) of 0.7 percent from $3.19 billion in 2020 to $3.30 billion in 2025 due to growing user substitution to OTT platforms, according to GlobalData.
Pay-TV services revenues will decline by 0.6 percent in 2020 due to user substitution to OTT platforms for new content during the COVID-19 restrictions, the projected rise in the direct-to-home (DTH) and Internet Protocol television (IPTV) subscriptions will support growth in the overall pay-TV services market over 2020-2025.
Operators have been focusing on offering over-the-top (OTT) content as a bundled service with pay-TV plans to drive pay-TV services adoption.
Cable will be the leading pay-TV technology in India, followed by DTH. IPTV subscriptions will grow at CAGR of 19.4 percent during 2020-2025, supported by fixed broadband growth in the country which supports delivery of IPTV services.
“India’s pay-TV market is highly fragmented, with over a 50 percent of share in the total pay-TV subscription being held by several smaller players in 2020,” Deepa Dhingra, telecom analyst at GlobalData, said.