Direct-to-home TV broadcast service provider TataSky has increased its subscription rates by up to 8 percent (up to Rs 370), on its select long-duration as well monthly packs from this month.
The move comes after its rivals like Airtel TV, Videocon’s D2H, Zee’s Dish TV among others, hiked their rates last month.
TataSky spared subscribers of its monthly basic pack from any hike, which is valued at Rs 220. The hike is part of an annual exercise undertaken to offset inflation, the company said.
The DTH service provider said it hiked the annual subscription fee of its Supreme Sports kids pack to Rs 3,520 from Rs 3,150 earlier, while a subscriber opting for its Metro pack would have to shell out Rs 220 more, since it costs Rs 3,960 now, as against Rs 3,740 earlier.
Similarly, TataSky increased annual charges for Dhamal Cricket Music by Rs 100 to 2,600 and that of its Grand Sports pack to Rs 4,950 from Rs 4,730.
TataSky said the hike in monthly plans for these packs ranges from three to five percent.