Eutelsat Communications announced its partnership with Du, Emirates Integrated Telecommunications Company (EITC), to upgrade its Direct-to-Home satellite services across the Middle East and North Africa (MENA) region.
Du is increasing capacity at the 7/8° West orbital position, enabling its media customers to deliver high-definition content to viewers, with an optimised user experience.
The 7/8° West orbital position reaches 90 percent of TV homes across the MENA region, and offers the largest exclusive reach. Audiences appreciate the unparalleled line-up with around 900 TV channels broadcasting from the location.
This new partnership with Eutelsat enables Du to enhance the delivery of content for its customers across MENA, with boosted capacity and an exceptional end-user experience, to better serve customers broadcasting TV channels in both standard and high definition.