India wants Netflix, Disney, and Amazon to face content-review

The Indian government’s proposal to independently review content on streaming platforms such as Netflix, Disney, and Amazon Prime Video for obscenity and violence has sparked a significant debate regarding freedom of expression and censorship. This move reflects the growing concerns among lawmakers, citizen groups, and the general public about the explicit and offensive content available on these platforms.
streaming platforms

One of the key reasons behind this proposal is the increased popularity of streaming services in India. With a projected market value of $7 billion by 2027, streaming platforms have become a significant source of entertainment for Indian audiences. However, this popularity has also attracted criticism, particularly regarding content featuring Bollywood stars that is considered vulgar or offensive to religious sentiments.

India’s Information and Broadcasting Ministry had arranged a meeting on June 20 meeting. Leading streaming platforms such as Amazon, Disney, Netflix, Reliance’s broadcast unit, Viacom18, and Apple TV, have attended the meeting, Reuters news report said.

Unlike films shown in cinemas, which undergo review and certification by a government-appointed board, streamed content has been exempt from such regulations. This disparity has prompted the government to call for an independent panel to review streaming content and ensure that it aligns with a code of ethics. The aim is to proactively identify and remove unsuitable material from these platforms.

The proposal to establish an independent content review panel has faced resistance from the streaming industry, as it raises concerns about potential censorship and the impact on creativity. Content creators and industry executives argue that pre-censorship could hinder the growth of the sector and lead to job losses. They emphasize the need to address obscene and vulgar content specifically, rather than implementing blanket regulations that may stifle artistic expression.

In response to the proposal, streaming platforms have expressed their commitment to implementing strong parental controls and ensuring the suitability of international content. They have also emphasized their willingness to consider age ratings set by an expert panel, rather than self-regulating in this aspect.

The government’s proposal highlights the need for a balance between freedom of expression and the responsibility to protect public sensibilities. While it is crucial to address concerns related to explicit and offensive content, it is equally important to avoid excessive censorship that could restrict creative freedom and hinder industry growth. Striking a balance that respects cultural sensitivities while safeguarding artistic expression and innovation is a complex challenge.

The outcome of these deliberations will have implications for the Indian streaming industry and its future trajectory. It remains to be seen how the government, streaming platforms, content creators, and other stakeholders can collaborate to find a middle ground that addresses the concerns raised without stifling creativity and hindering the growth of this burgeoning sector.