India’s four metro cities achieve 73% Cable TV digitization target

Telecom Lead India: India’s four metro cities have achieved 73 percent of Cable TV digitization (including DTH users) target.

The government is looking at achieving 100 percent digitization on 31 October in Mumbai, Delhi, Chennai and Kolkata.

Ambika Soni, minister for Information and Broadcasting

Ambika Soni, minister for Information and Broadcasting, is personally involved in monitoring the achievements.

Recently Information and Broadcasting Ministry has embarked on an aggressive public awareness campaign wherein a synchronized advertisement on digitization deadline was shown on more than 200 television channels.

Meanwhile, Delhi has achieved 70 percent of Cable TV digitization (including DTH users) target.

As part of meeting Cable TV Digitization’s 31st October 2012 deadline, Delhi homes have installed 14.74 lakh STBs against the target of 24.74 lakh, achieving 60 percent target. Since Delhi has 8.77 lakh DTH connections, the total digitization progress is about 70 percent.

Delhi has shown good pace of installation of STBs in the last one month and currently about 15000 STBs are being installed per day in the city.

Towards achieveing the goal of digitization , 4 National-level Multi System Operators(MSOs) viz., DEN, Digi Cable, Hathway, WWIL have also announced rates for consumer packages for Digital Cable.  As per TRAI’s stipulation, the Basic Service Tier (BST) consisting of at least 100 channels for Rs 100 has also been announced by some of them.

The bouquet rates for pay channels is as below

Name of the Package No. of Channels Rate in Rs. ( exclusive of taxes)
Basic 145 180
Gold 151 200
Premium 165 250
Hathway Cable and Datacom Ltd.
Basic 135 160
Medium 198 220
Premium 242 275
Pack 1 112 180
Pack 2 219 225
Pack 3 235 270
Janta 118 100
Popular 1( Kolkata) 151 150
Popular 2( Mumbai) 153 150
Popular 3( Delhi) 142 150

Consumers will also be given the option of choosing channels from a la carte list.

MSOs had earlier announced a combined promotional rate of STB for Rs 799.

MSOs have also announced consumer Care Service wherein Toll Free numbers including consumer charters have also been made available on the respective website.

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