Italian broadcaster Mediaset taps Accenture to manage Infinity service

Mediaset has tapped Accenture for managing its Infinity service that offers film and television shows on-demand to devices like set-top boxes, PCs, tablets, connected TVs and gaming consoles.

The Italian broadcaster leveraged Accenture Video Solution (AVS) to launch its over-the-top VOD streaming service called Mediaset Infinity in December 2013. Accenture can launch the AVS software platform in 12 weeks and cost-efficient turn-key Software-as-a-Service model.

“The capabilities of Accenture Video Solution for packaging, licensing, distributing and monetizing video content across multiple viewing platforms are helping Mediaset reach a broader consumer audience,” said Chiara Tosato, chief sales and marketing officer, Mediaset Infinity.


Deploying the Accenture Video Solution, Mediaset has created a content catalogue with more than 5,000 titles from film studios and Mediaset’s internal productions. The advanced transcoding, DRM protection, and workflow balancing technology features of AVS helped reduce the investment to create the initial catalogue.

In addition, the Italian broadcaster managed a strong commercial offer including commercial campaigns, vouchers management and subscription payment methods that allow subscribers to manage their own profile through a complete self-care portal.

Deployed and operated Infinity as a managed service across a wide array of devices. This “video anywhere” consumer experience is further enriched by features that simplify service registration and subscription and enable new ways for viewer interaction and engagement.

Accenture claims that its Video Solution (AVS) enables companies to launch new over-the-top digital video services quickly and economically while reducing the initial cost of software and infrastructure set-up.

With the recent addition of BT Sport and Cricket Australia, AVS is now serving more than 10 million subscribers globally, said Accenture.

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