Motorola: gaining momentum in cable and broadcasting industry

Telecom Lead America: Motorola Mobility is launching new IP and cable set-top technology designed to meet consumer demand for multi-screen, over-the-top (OTT) and time shift TV, while reducing energy use and maintenance.

The new Microsoft Mediaroom supported set-tops offer better choice, and energy efficiency with new SoC (System on a Chip).

At IBC 2012, Motorola will be showcasing the HEVC (High Efficiency Video Coding) video compression technology.

HEVC represents a major breakthrough in the way video delivery can be managed and improved. Motorola Mobility’s scientists and engineers are leveraging HEVC to develop a standards-based wireless and multi-screen solution for a diverse base of service providers worldwide.

HEVC video compression technology reduces bandwidth by 50 percent in comparison to MPEG4 AVC/H.264 – while still delivering similar video quality.

HEVC provides stunning video resolution in the home and makes HD video over wireless links (Wi-Fi or cellular) much more practical and attainable for service providers. Additionally, HEVC can be a significant factor in dramatically reducing storage costs for in-home and networked DVRs.

ISO/IEC Moving Picture Experts Group (MPEG) and ITU-T Video Coding Experts Group (VCEG) jointly developed this compression technology.

At IBC2012, Motorola will demonstrate how its MPEG-4/AVC video processing empowers service providers to deliver better video experience based on their network requirements.

Motorola will showcase the following:

Motorola’s ST-6000 series transcoder supports network needs and headend requirements while reducing overall costs.

With options to consolidate up to 12 channels of MPEG-2 or MPEG-4 onto a single 1RU platform, the ST-6000 provides an up to 80 percent reduction in power consumption and up to 90 percent savings in overall headend space requirements compared to single channel transcoding solutions.

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