Broadcasting

STB market to touch $46 bn thanks to rural and 4K TV demands

August 14, 2017

The value of the global STB market will be over $46 billion in 2027 against $22.26 billion in 2017, growing at a CAGR of 7.5 percent, according to a market analysis on STB market.

Humax, Huawei Technologies, Kaonmedia, Technicolor, Sagemcom, Samsung Electronics, ARRIS Group, EchoStar, Microsoft, ST Microelectronics, Texas Instrument and Broadcom, among others, are the technology companies in the STB market, according to Future Market Insights.

The STB market in Asia Pacific excluding Japan is expected to witness a relatively high growth rate. Revenue from the STB market in APEJ and North America is estimated to account for over 55.7 percent of the global STB market revenue in 2017.

In North America, the increasing demand for 4K TV is expected to provide support to the growth of the set-top box market, according to Future Market Insights.

In the APEJ region, due to the increasing penetration of television in both rural and urban areas, the STB market is set to receive a huge boost. Besides, a growing middle class and increasing disposable income in the APEJ region is also set to impact market revenue growth positively.

The value of satellite STB segment will be $8,458 million in 2017 and is expected to register a CAGR of 8.1 percent during the forecast period.

The OTT devices STB segment will be worth $3,039 million in 2017 and will grow to $3,406 million in 2018, reflecting a year-on-year growth rate of 12.2 percent.

SD STB segment will be $5,377 million in 2017 and will register a CAGR of 5.1 percent during the assessment period.

The HD set-top box segment will reach from $16,891 million in 2017 to $18,532 million in 2018, reflecting a year-on-year growth rate of 9.7 percent.

The STB market in North America will grow from $5,748 million in 2017 to $9,942 million in 2027. The STB market in North America is expected to represent incremental opportunity of $4193 million between 2017 and 2027.

APEJ set-top box market will grow from $6,652.4 million to $16,703 million in 2027. The STB market in APEJ is expected to represent incremental opportunity of $10,050 million between 2017 and 2027.