The report, based on analysis of 21 leading global SVOD services, found subscriptions reached 769.8 million in Q3 2020, compared to 552.1 million a year earlier. The annual increase of 217.6 million represents a growth rate of 28.3 percent and suggests that the SVOD market is still a long way from reaching maturity.
Major services such as Disney+ continue to expand geographically and the potential for SVOD in many countries is still largely untapped.
“Netflix remains the clear leader, but its share of subscriptions has been falling steadily as new entrants arrive. Disney’s rapid growth has helped it reach the #2 position in subscriptions, and with its various D2C services it has already reached an annual revenue run rate of $5.8 billion,” Michael Goodman, director, TV & Media Strategies, said.