Pay-TV services market in Thailand is forecast to post 8 percent growth in revenue in 2021 but will slow down again thereafter to post a moderate compound annual growth rate (CAGR) of 1.1 percent over the forecast period 2020-2025, according to GlobalData.

Pay-TV market in Thailand registered 8.7 percent decline in its revenue in 2020, as most users curtailed their spending amidst the economic recession in the country caused by the COVID-19 crisis, Anshika Gandotra, telecom analyst at GlobalData, said.

Dip in average revenue per user (ARPU) in Cable TV segment and slowing growth in DTH subscriptions will drive down the overall pay-TV service revenues. IPTV subscriptions will increase at a CAGR of 24.8 percent over the forecast period and help sustain the growth in the overall pay-TV market.

IPTV subscriptions will surpass DTH subscriptions in 2021 and will be the leading platform to deliver pay-TV services in the country. Growth in IPTV subscriptions will be driven by the demand for multi-play bundled plans with integrated IPTV services and high-quality content offered by IPTV service providers.

Thailand’s pay-TV market is fragmented with several regional players jointly accounting for the majority share of pay-TV subscriptions in 2020, reflecting low entry barriers for operators in the market.

TrueVision (TrueCorp) accounted for the largest share of the total pay-TV subscriptions in 2020 with a strong presence in the Cable TV and IPTV segments.