VICE Media taps Tata Communications to build cloud-based platform

Tata Communications for IoTVICE Media has selected Tata Communications to build cloud-based platform for global media asset management, storage, content contribution and distribution.

The deal with Tata Communications will enable VICE Media to capture content and offer the same to editors in production centers in New York City, Los Angeles, Washington DC, Toronto and London, for publishing and broadcasting across VICE Media channels.

Tata Communications said VICE Media will gain from Tata Communications’ Media Ecosystem that includes the Video Connect service – complementing VICE Media’s local area network and providing a global area network of video contribution and IP connectivity.

With speeds of up to 10Gbps, Video Connect enables a seamless transfer of video files and remote collaboration between VICE Media teams across different geographies as if they were in the same location.

Tata Communications’ IZO private Cloud storage solutions for media storage support the Media Ecosystem. Earlier, VICE Media stored media files on-premise posing challenges to teams.

VICE Media can now replicate all files, including videos in HD, 4K and UHD formats, in multiple private cloud locations in real-time for back-up and disaster recovery.

Tata Communications has integrated VICE Media’s media asset management and file acceleration tools into the new bespoke platform, creating an end-to-end solution for around 5,000 VICE Media employees around the world.

“Working with Tata Communications, we are able to get a LAN experience in a WAN environment, underpinned by the company’s global network,” said Ariel Rubio, vice president of IT at VICE Media, in a statement.

Brian Morris, vice president and general manager, Global Media and Entertainment Services at Tata Communications, was instrumental in announcing the deal with VICE Media.

“VICE Media is a new media company using IP-based broadcast infrastructure to achieve greater velocity and overcome geographical boundaries,” said Sam Rosen, vice president at ABI Research.