Video on demand revenue in Australia to reach $3 bn: GlobalData

The subscription video on demand (SVoD) service revenue in Australia is expected to grow at a CAGR of 5.6 percent from $2.2 billion in 2023 to $3 billion by 2028, according to GlobalData.
Video on demand market growth in Australia GlobalData reportThe anticipated growth in SVoD service revenue in Australia will be driven by increase in its subscribers, and rise in ARPU of SVoD customers.

The number of SVoD subscriptions in Australia will increase at a CAGR of 5.3 percent over the forecast period.

The availability of high-speed broadband services in Australia, and increase in penetration of fiber broadband will facilitate the adoption of SVoD services.

The ARPU of SVoD household in Australia is expected to grow from $24.2 in 2023 to $29.5 by 2028 driven by premium plans offered by operators with mutli-screen options, superior resolution and ad-free content.

Netflix will lead the Australia’s SVoD market and will account for largest share of subscriptions through the forecast period.

Disney+ and Amazon’s SVoD platforms are also popular in Australia in the country. Unlike most of its competitors, Disney+ has a single pricing plan with all the features available in one subscription price.

Sports related content plays a big role in Australian media. Hence, most operators maintain sports theme SVoD platforms. For instance, Stan and Optus both maintain sports theme SVoD platforms – Stan Sports and Optus Sport.