CommScope’s Manifest Delivery Controller (MDC) was selected as an integral part of the overall system to provide additional functionality to its dynamic ad insertion while easily interfacing with View TV Group’s existing solution.
Jamie Branson, CEO, View TV Group, said: “We were impressed by its flexibility and ability to integrate into our existing solution. The future of TV sees the convergence of Connected TV and broadcasters wanting to maximize monetization with a broadcast grade digital solution.”