Large-area LCD shipments are expected to drop 3.2 percent in 2023 primarily due to slower demands and the utilization management of panel makers, according to the latest Large Area Display Market Tracker 1Q23 from Omdia.
Some panel makers are considering withdrawing from the business altogether, while others are planning to shut down old manufacturing facilities. Consequently, growth in the large-area shipment area in 2023 will be 1.7 percent. Panel makers anticipate that the migration towards larger display sizes for TVs and monitors will contribute to the growth of the shipment area in 2023.

Peter Su, Principal Analyst of Omdia, highlighted the uncertainty surrounding the recovery of IT LCD demand. Display makers initially aimed to increase shipments of IT displays while decreasing LCD TVs in 2023. However, the deficits experienced by display makers in the IT LCD business have cast doubt on the demand recovery.
Though inventory issues have been partially resolved, some top-tier brands face challenges. PC brands and original equipment manufacturers (OEMs) are currently managing inventory levels lower than before, despite the situation returning to normal.

Notebook PC LCD shipments will drop 8.1 percent in 2023. The demand for notebook PC displays lags behind other large-area display applications.

Tablet PC LCD shipments will decline 1.4 percent. The global recession has contributed to the popularity of cheaper tablet PCs, which may be gaining market share from notebook PCs.
Large area thin-film transistor (TFT) LCD revenue in 2023 will be $65.2 billion, dipping 0.9 percent due to slower demand and the recovery of IT LCD prices. The only segment expected to experience growth is TV LCD, with a projected increase of 13.6 percent, accompanied by a price hike starting in mid-1Q23.

BOE is forecasted to have the largest share of large-area TFT LCD unit shipments in 2023, accounting for 33.5 percent of the market. Innolux follows with a share of 13.5 percent, and China Star holds 11.5 percent of the market.