Nokia launches traffic management project in India

Nokia India, the Gurgaon Traffic Police and the Millenium City Welfare Society, and Denave India have joined hands to launch a traffic management project called ‘3rdEYE’ in Gurgaon (Delhi, India).


The project, aimed to leverage technology as an enabler to curb traffic disruption in the satellite town, will be implemented across the East, West and Highway traffic zones in its first phase.  Denave, a technology powered sales enabling services provider, has created software called -Tselina’ that will be integrated with Nokia E5 to capture and report traffic rule violators in the city.


Up to 300 traffic police personnel stationed at different locations in the city will be equipped with 3rdEYE to monitor traffic violations. 50 traffic marshals have already been given a Nokia E5 each which is installed with the software -Tselina’ that will allow them to capture photo evidence of the traffic violation including vehicle with the surroundings, license plate and the driver’s face if possible.


The photograph will be tagged with a time stamp and geo-coordinates, and uploaded on the server to produce a permanent record of the violation. The police or public can retrieve the photographs at a later stage and use them as evidence to penalize offenders.  


3rdEYE runs on Nokia E5 handsets, one of our most successful smartphones in the country. The mobile handset running the software will enable traffic marshals to record an offence and upload it real time. The application, developed by Denave, is extremely easy to use on the Nokia E5. The pilot has been extremely successful and we, along with Denave, hope to evolve this technology further. This is a great example of local authorities and the community coming together to use technology as an enabler,” said Suresh Vedula, director Enterprise Sales, Nokia India.


3rdEYE is a project aimed at promoting safe and responsible driving in Gurgaon. Through this project, we hope to strengthen the existing traffic police force by deploying a technology that is scalable with a structured back-end process to manage large volumes of data. The tamper proof evidence which is time-stamped and geo-tagged will also help the traffic police eliminate instances of offenders getting away from the offence scene,” said Subinder Khurana, President, Millenium City Welfare Society.


Tselina is a medium which has traction with over 8000 stores, 12000, people and covers currently over 125 cities in India. It also has been launched in countries like Malaysia, Indonesia and Singapore. It has taken Denave over 240 man-months to perfect this two-way tamper proof communication medium. The initial results from the pilot have been extremely encouraging and we are certain that this will positively impact the traffic situation in the city,” said R. Narayan, CEO, Denave India.


By Team
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