Etisalat to sponsor Green IT 2011


Etisalat announced its sponsorship of Green IT 2011 in
New Delhi on July 15. This conference will debate the latest best practice and
use of technology to create sustainable communities and businesses.


Etisalat is a UAE-based multinational
telecommunications company with operations in 18 countries across the Middle
East, Africa and Asia. It has a wide range of solutions and expertise related
to green technology ranging from efficient data centre solutions, smart
buildings and paperless commerce to greener facilities management, electronic
waste management and alternative power.


Etisalat believes that the technology industry has a
wide-ranging role to play in helping business, consumers and governments to
reduce their impact on the environment.  We believe that green IT is good
for industry, providing both efficiency benefits and reducing waste,” said
Ahmed Bin Ali, group senior vice president of Corporate Communications,


As a leading global operator, we are investing
extensively with our various partners to develop new solutions and approaches,
such as machine-to-machine communications and cloud computing, to ensure our
customers have the option to select the right choice for their business,” Ali


Etisalat’s green strategy begins within its own
operations. The ‘company has deployed ‘green’ telecommunication masts and solar
powered facilities including large base stations across its footprints. It is
also investing widely in efficient fiber-optic networks which in studies have
proven to reduce power consumption by over 70 percent and carbon emissions by
over 80 percent compared to legacy infrastructure. It is also following a
policy of site sharing with other operators which is a more efficient method of
deploying infrastructure and network coverage.


Etisalat has also developed a wide range of competences
and solutions for its customers. These include smart home and paperless
business solutions for consumers to reduce their power consumption and waste.
For industry and government departments, Etisalat offers cloud computing
services, virtualization, video conferencing and various automation
technologies based on machine-to-machine innovations to help reduce usage and


Etisalat is also leading a number of initiatives in the
local community and has an ongoing electronic waste campaign which so far has
collected over 450 tonnes of broken computers, mobile phones and other devices.
This program is now being deployed across its footprint in various


Etisalat is the leading telecommunications group in the
Middle East and one of the fastest growing operators in the world. It has over
135 million subscribers in 18 countries, including India, and its networks
cover over
2 1/4 billion people.


By Team
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