By Telecom
Lead Team: IP&TV World Forum  announced that Google will run the
opening workshop at its TV App Hub.

 

The TV
App Hub will be held at IP&TV World Forum
at London’s Olympia on 20 -22 March. The TV App Hub will
assess the monetization opportunities presented by the convergence of
television and apps.

 

Key subjects
to be debated at TV App Hub include the route to market for independent app developers,
how developers can overcome increased fragmentation, the tools needed to
provide the best SDK (Software Development Kit) and the impact of HTML5. The
free TV App Hub promises to be insightful and invaluable for members of the
developer community.

 

Global
Manager, Developer Relations and Developer Advocate at Google, Ossama
Alami will open the free developer-orientated gathering on 20 March, and run a
two hour workshop.

 

The TV App
Hub is a great opportunity for the developer community to meet with their
peers, debate key topics and listen to influential and inspirational speakers
in the industry,” said Ossama Alami, global manager, Developer Relations
and Developer Advocate at Google.

 

Alami will
explore how the developer communities can embrace it as the next stage of
Android development, particularly as 2012 looks set to be a pivotal year for
the advancement of Google TV as a major platform.

 

Now in its
eighth year, the IPTV World Forum was developed as a direct response to the
rapid growth in the marketplace, bringing together operators, technology
partners and content providers to explore and define the IPTV evolution.

 

IP&TV
World Forum boasts a unique, innovative and case study driven program featuring
over 280 speakers, which is divided into four tracks focused on content
business: IP opportunities, multiscreen entertainment, new user
experience management and networks and architecture for TV.

 

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