Moustapha Guirassy to kick off VAS Africa

VAS leaders in Africa are to set
to prepare strategies for monetizing Africa’s growing value added services
ecosystem at VAS Africa conference in Johannesburg on July 5-6.

The conference will be officially opened by the
Senegalese Minister for Telecommunications and ITC and spokesperson for the
government, Moustapha Guirassy.

More than 200 African value added service leaders
will gather in Johannesburg at Africa’s dedicated VAS conference and
exhibition, VAS Africa. Their agenda is to establish strategies, set best
practice benchmarks and find innovative ways of monetizing Africa’s growing
value added services ecosystem.

The value added services market in Africa is booming but
the market’s specificities call for a fresh approach from operators, solutions
suppliers and developers to offer the right VAS for the end-users. Services
such as mobile money have proved a great success, but operators need to
innovate more in order to deliver attractive offerings for a mostly low-income
customer base.

Representatives will include mobile, fixed and satellite
operators, ISPs, regulators, ministers, solutions and technology providers,
investors and consultants to ensure a truly 360 degree perspective of the

Attendees will pool their different perspectives, ideas
and experiences to set strategies around increasing revenues in low ARPU
markets, delivering cost-effective VAS, understanding mobile entertainment,
maximising m-money and m-commerce, capitalising on new opportunities in
messaging, marketing and advertising and much more.

The 2 days of discussions will be led by a panel of 40+
speakers representing leaders of the region’s most dynamic operators, from
pan-regional investors (Orange represented by vice president Bernard
Ghillebaert, MTN with vice president of West & Central Africa Ahmad
Farroukh, Airtel Africa with director for Francophone Markets Tiemoko
Coulibaly, and Expresso Telecom with Commercial Director Saiful Alam),
incumbent operators (Sonatel with marketing director Thérèse Tounkara, Sotelgui
with director of Studies and Development Mohamed Sylla), alternative service
providers and more.

By Team
[email protected]