Qtel undergoes brand change to Ooredoo

Telecom Lead @ Mobile World Congress 2013: Qtel in Qatar, Indosat in Indonesia, Wataniya in Kuwait, Nawras in Oman, Tunisiana in Tunisia and Nedjma in Algeria — will change their brand to Ooredoo.

QTel on Monday said its operating companies in emerging markets across the Middle East, North Africa and South-East Asia will adopt the new brand during the course of 2013 and 2014.

Ooredoo means “I want” in Arabic. I want reflects the aspirations of customers.

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QTel is taking the right step for a single brand. Currently, the mobile brand is present in 17 markets, with a leading position is most of them.

Its biggest competitive advantages is the portfolio of products. It has leveraged the experience gained in markets like Kuwait and Oman to prepare for competition, and to actively enhance operations and the level of service provided to customers.

Ooredoo Chairman Abdullah Bin Mohammed Bin Saud Al-Thani also announced also announced football star Lionel Messi as its global brand ambassador.

Ooredoo chairman says that the under-served communities should be able to access the Internet. Woman should have an equal opportunity to use a mobile phone. Entrepreneurs and small businesses should be able to receive business services tailored to their needs.

Ooredoo has a global customer base of more than 89.2 million people (as of 30 September 2012) and consolidated revenues of $6.8 billion for the first nine months of fiscal year 2012.

Ooredoo has initiated a major modernisation programme across its core network and is investing to deliver high speed broadband as new frequencies and new technologies open up.

Recently, Ooredoo launched life-enhancing mobile services, such as mLearning in Tunisia to support young people’s economic empowerment and mWomen programmes in Iraq and Indonesia. Ooredoo is also providing relevant services to customers who cannot afford smartphones and working with the GSMA to develop more intuitive devices to overcome literacy barriers.

editor@telecomlead.com