Telus @ Mobile World Congress 2013

Telecom Lead @ Mobile World Congress 2013: Telus has selected Avvasi, a provider of QoE-driven video management and monetization solutions, to measure its subscribers’ mobile video experience.

As 3G, 4G and LTE video demand continues to grow, Telus — using Avvasi’s Q-VUETM video analytics — will now accurately monitor and measure video usage patterns on its mobile network.

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Telus currently faces significantly increased traffic from over-the-top (OTT) video providers like Netflix, YouTube and HBO mobile. For all wireless providers, understanding the subscriber’s video Quality of Experience (QoE) is paramount for creating new revenue opportunities.

Avvasi’s Q-VUE also includes additional video analytics such as traffic demographics and in-depth analysis of usage trends. This information is crucial to service providers who wish to optimize their traffic, create service level agreements and build new services.

Jérôme Birot, director, Technology Strategy, Telus, said: “Avvasi allows us to monitor video services in a quantifiable manner, putting the customer experience at the heart of our decision making process to better manage the delivery of videos on our wireless network.”

editor@telecomlead.com