Telecom Lead @ Mobile World Congress 2013: Verizon Wireless will launch LTE Broadcast — powered by Ericsson — for entertainment and sporting events beginning in 2014.
Parissa Pandkhou, director – Advanced Solutions, Verizon, said: “Verizon plans to introduce Ericsson LTE Broadcast to give sports fans a whole new experience while watching a game. We see new opportunities in this technology for sports, concerts and even distance learning and college classes.”
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Australian mobile network operator Telstra will commence trials on its live network in 2013.
Mike Wright, executive director for Networks and Access Technology, Telstra, said: “The trial will show how we can improve the delivery of video to customers who want to enjoy the video content on the move.”
As consumers demand access to their media content on all of their devices, TV and video traffic is set to dominate networks and grow from 40 percent to 90 percent of mobile traffic within the next 3-4 years.
Ericsson claims that its LTE broadcast solution lifts video experience to a new level. It enables operators and their media partners to provide premium services with guaranteed quality and cost-efficient delivery over LTE, bringing with it new sources of revenue.
According to Ericsson’s ConsumerLab research, 67 percent of consumers use mobile devices (tablet, laptop or smartphone) for consumption of TV services.
Furthermore the research shows that over 50 percent of TV consumption on smartphone happens outside of the home (on mobile networks). The new video over LTE solution meets the needs for greater efficiency in the delivery of content to all devices and greater personalization of TV experiences.
The key for this solution is the greater network efficiency it will provide, ensuring we will be able to meet a critical business imperative of giving our technology savvy customers the services they want.