Idea Cellular touches 7 million mobile users in Kerala

 

IDEA Cellular has achieved yet another landmark in its
relationship with mobile consumers in Kerala, by crossing the 7 million
subscriber base, recently.

 

With this, Idea has further strengthened its leadership
position both in terms of revenue market share and customer market share.

 

IDEA Cellular, an Aditya Birla Group company,
started services in Kerala in 2004, and is today, the highest penetrated mobile
network in the circle, reaching out to over 97 per cent of the population. Idea
has played a significant role in the development of telephony services in the
state by reaching out to 3,280 towns and villages in Kerala, through an
unmatched network of nearly 5,000 sites.

                                                                                                                                                      

IDEA Cellular has constantly strived to cater to the
growing communication needs of the people of this state and is proud to be
connected with 70 lakh mobile users in Kerala. Despite a strong competitive
environment, Idea has constantly grown its revenue market share in the circle
which positions us at the top of the chart in both revenue and customer based
ranking,” said Vinu Verghese, circle head, Kerala, IDEA Cellular.

 

With the recent launch of 3G services, Idea is now
offering the next level of mobile experience with high speed data, gaming and
infotainment services to its over 70 lakh subscribers in the circle. In a short
span of time, Idea’s 3G services have now extended to 12 towns with a network
of 1,004 sites across the state.

 

The launch of Mobile Number Portability (MNP) has given
an opportunity to mobile users of Kerala to connect with the No. 1 operator in
the state. Idea has witnessed an influx of large number of mobile users who
have switched to Idea network which is recognized for better connectivity,
superior customer service and a national brand.

 

Idea’s customer centric approach has always helped to
create products and services that offer more value to the customers and reward
them for putting faith on the Idea network.

 

Besides providing world class services and strong network
connectivity, Idea has been giving its subscribers various opportunities,
through varied Value added services, product offerings and other marketing
platforms to win amazing prizes including cars, gold, cash prizes and
electronic goods.

 

By Telecomlead.com Team

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