Red Digital, a social media specialist, who managed
Mumbai Indians’ social media presence, announced that Mumbai Indians is the
biggest sports brand on Facebook in India with almost 2.2 million fans.
Red Digital engages the Mumbai Indians fan page with viral
activities such as trivia, games, polls, promos and contests; keeping them
abreast of the latest happenings in the world of cricket and personal lives of
their favrouite cricketers. All activities on the page are aimed at creating an
emotional and personal connect with cricket fanatics on the Mumbai Indians fan
Red Digital has provided and
executed the strategy of integrating social media with gaming for deeper fan
engagement on the digital space, leading to this massive accumulation of 2.2
million fans in only 18 months. Red Digital’s work on social media has been
exemplary till date and we are now targeting the 3 million mark by IPL 5,” said
Harsh Jain, founder and managing director, Red Digital.
Mumbai Indians has over 3 times the number of fans compared to its
closest competitior – Chennai Superkings with 7.25 lakh fans on its unofficial
fanpage and about 35,000 fans on its official fan page. Chennai is followed by
Kolkata Knight Riders and Royal Challengers Bangalore with 5.7 lakhs and 5.05 lakh fans respectively.
Other teams who participated in the CLT20 did
not seem to have any significant presence on social media.
According to a recent survey by Nielsen, Social
networking is taking up almost 22.7 percent of time spent on the web. Facebook
has more than 800 million users and collectively they spend more than 700
billion minutes per month on the site. Twitter has over 145 million registered
users with 90 million tweets each day.
With almost 2.2 million fans on Facebook, Mumbai Indians
is by far the biggest sports brand and sports team page in India. It has seen a
118percent growth in fan numbers in the last 6 months and is the 112th
biggest brand page on Facebook globally.
Mumbai Indians is also ranked number 27 among all
professional sports team pages globally, ahead of teams such as New York
Knicks, Chicago Bears, Dallas Mavericks, Philadelphia Eagles, Manchester City
and the New Zealand All Blacks.
By Telecomlead.com Team