ThirdPresence, a provider of mobile video platform,
announced a deal with Sanoma Media to deliver its TV catch-up service to Apple
iPad devices.

 

Sanoma Media’s
commercial TV broadcaster Nelonen has chosen ThirdPresence to deliver their TV
catch-up service Ruutu.fi to Apple iPad devices. Ruutu.fi provides access to
programming from the broadcaster’s TV channels in Finland, as well as lots of
video material related to programs and news.

 

“In the next few years we will see explosive
growth in the amount of video consumed on various mobile devices. For TV
content, tablets and devices like the Apple iPad seem to be the most interesting.”said Kai Taka-aho, Head of Online, Nelonen.

 

“We are very excited to work with Nelonen and we
look forward to expanding our partnership with Nelonen and Sanoma Media as the
organization introduces new mobile video initiatives over the coming months,”
said Markus Backstrom, chief executive officer, ThirdPresence www.
ThirdPresence.com. 

 

The Ruutu.fi
iPad service is a free application that can be downloaded from the Apple
AppStore. The application allows users to watch recent episodes of their
favorite TV shows including Four Weddings, Come Dine with Me, MasterChef and
Wipeout, anytime, anywhere.

 

The service is ad-funded and plays in-stream pre-roll and
mid-roll ads from the broadcaster’s existing ad serving platform, using
ThirdPresence’s unique video player technology.

 

TelecomLead.com Team
[email protected]