Spending on technologies such as mobile computing, cloud
services, social networking, and big data analytics technologies is growing at
18 percent per year and is expected to account for 80 percent of IT spending
growth between now and 2020.

With future revenues at stake, 2012 will be marked by
some of the first high-stakes battles as companies seek to position themselves
for leadership in these fast-growing technology areas, according to IDC.

“The industry’s shift to the 3rd Platform will
accelerate in 2012, forcing the industry’s leaders to make bold investments and
fateful decisions,” said Frank Gens, senior vice president and chief
analyst at IDC.

IT spending will grow 6.9 percent year over year to $1.8
trillion in 2012. As much as 20 percent of this total spending will be driven
by the technologies such as smartphones, media tablets, mobile networks, social
networking, and big data analytics.

Meanwhile, emerging markets will drive more than half of
all IT spending growth worldwide in 2012, led by the BRIC countries and a
handful of other fast-growing markets like Indonesia, Vietnam, and Saudi
Arabia.

In 2012 smartphones and media tablets will surpass PCs in
both shipments and spending and mobile apps, with 85 billion downloads,
generate more revenue than the mainframe market.

The mobility market will see heated competition in 2012
as Microsoft joins the crucial battle for dominance in the mobile operating
system (OS) market and the Kindle Fire challenges the iPad in the media tablet
market.

Competition will characterize the world of cloud services
in 2012 as the strategic focus shifts from building infrastructure to the
creation of application platforms and ecosystems.

Here the battle for enterprise platform dominance is just
getting underway with established players like IBM, Microsoft, and Oracle
facing serious challenges from Amazon, Google, Salesforce.com, and VMware.

By Telecomlead.com Team
[email protected]