3D@Home launches mobile 3D activity

The 3D@Home Consortium announced the addition of Steering
Team 6:  Mobile 3D (ST6) to its activities.  ST6 was created in
response to challenges in meeting the demand of creating and delivering 3D
content for wireless and mobile devices.  

Its objective is to assist the handheld 3D device
industry in bringing high-quality 3D to consumers. The market for 3D-capable
mobile devices is expected to surpass 148 million by 2015, according to
In-Stat, a leading market research company.

There are distinct considerations throughout the 3D eco-system
for mobile 3D adaptation such as content development and management,
distribution systems, application services and integration layers. Initial
activities of the steering team will focus on creating a list of how, when and
where 3D mobile devices will be used.

This activity will help identify what is needed to reach
the ultimate goal of connecting the various 3D eco-system segments and
accelerating development of 3D for mobile products.  

The team will also educate the wireless industry (carriers
and OEMs) about 3D, explore bandwidth impact, investigate which technologies
OEMs support on their devices and create recommendations for 3D application

The first formal meeting of the team will take place at a
workshop with a date and time soon to be announced. Kay Johansson, CTO of
MobiTV, a leading provider of live and on-demand television and related media
content on wireless and mobile devices, will act as chair of the steering team.

Other ST6 members will come from 3D@Home member companies which include, BluFocus, France Telecom, Intel, Samsung, Sony,
Technicolor, Turner Broadcasting, THX, among others.

“Delivering great 3D on mobile devices presents a
host of opportunities and challenges and I am eager to lead this steering team
in the effort,” said Johansson.  

“We believe that 3D@Home provides the structure that
we need as an industry to address the issues in device architecture,
compression, encoding and decoding schemes, as well as understand how to create
excellent 3D, whether live action television or graphic intensive applications,”
Johansson added. 

“Mobile 3D needs an industry forum for technical and
infrastructure-related discussions around the expected uses and performance of
3D mobile devices,” said Rick Dean, chair of 3D@Home and senior vice
president of THX.

The team will interact closely with 3D@Home’s existing
teams, including, ST1 and the factors that need to be considered when creating
content for mobile devices; ST2 when discussing optimal transmission, encoding
and compressing and decoding 3D signals; ST4 when looking at autostereo
displays that are being used for mobile devices; ST5 when discussing the user
experience and the physiological factors around viewing 3D video and stills on
portable devices.  


By Telecomlead.com Team
[email protected]