Fifty-four percent of consumers have downloaded a mobile
shopping application, and 24 percent consider mobile shopping applications
essential.
Fifty-six percent of consumers say they trust online
sites such as Amazon over traditional brick-and-mortar retailers for tasks such
as price comparisons.
High-income users are more likely to download price
comparison applications and use the information to either buy from a different
store or request a price match.
Eighty-three percent of consumers whose income is over
U.S.$200,000 are likely to use the information to purchase the product online
instead.