Telecom Lead Europe: 67 percent use tablets, smartphones
or laptops for TV viewing, according to a study by Ericsson, telecom equipment
and solutions major.
60 percent use on-demand services on a weekly basis.
According to the Ericsson ConsumerLab’s annual study, 62
percent of consumers use social media while watching TV on a weekly basis, an
increase of 18 percentage points in one year. 66 percent of women engage
in this behavior, compared to 58 percent of men. 25 percent of consumers use
social media to discuss what they are watching while they are watching it.
Niklas Ronnblom, Ericsson ConsumerLab Senior Advisor,
said mobile devices are an important part of the TV experience, as 67 percent
of consumers use smartphones, tablets, or laptops for TV and video viewing.
60 percent of consumers use on-demand services on a
weekly basis. Watching TV on the move is growing in popularity, and 50 percent
of the time spent watching TV and video on the smartphone, is done outside the
home, where mobile broadband connections are facilitating the increase.
Only 7 percent of consumers will reduce their TV
subscriptions in the future. Consumers are willing to pay more for an enhanced
viewing experience: 41 percent of consumers say they are willing to pay for TV
and video content in HD.
Ericsson collected the data in Brazil, Chile, China,
Germany, Italy, Mexico, South Korea, Spain, Sweden, Taiwan, UK and the US.